Improve traffic to your website, get 1000+ more views per month with SEO!
Heard something like this before? If you have even dipped your little toe into the vast ocean of online marketing, you will likely have come across this term, SEO. It’s the buzzword that everyone seems to be talking about.
So what actually is SEO?
SEO stands for:
It’s basically about how well your online business is set up to be found by search engines such as Google. After the paid adverts, whether or not your business shows up on the first page of google search results is determined by Google’s complex algorithms & indexing methods.
Search engines are amazing tools, they are highly advanced machines but they are not ‘all knowing’....
If you want your business to show up on a search you MUST make it easy for Google to find you. This is not just as straightforward as having a website with an address and phone number! It can be way too easy to fall through the cracks, potentially missing out on thousands in revenue.
We need to have a good understanding of what our potential clients will be typing into google and ensure that we are the best ranking option from Google’s point of view. We need to understand Google’s algorithms and arrange our online content to attract Google’s attention as well as our clients’. To do this there are many boxes that we need to check, a few examples being...
These are just a few examples. To list them all would take a very long time AND the list of techniques is ever changing as Google constantly advances it’s algorithms.
Well, here are 3 quick facts about search engine usage...
To conclude - considering the way that people use the internet these days, it is very important to ensure your website uses SEO techniques…of which there are many!
It’s a hard fact that the first page of a Google search is where most business comes from.
If your business doesn’t show up on google with a simple search of your product or service in your area… you want to get on that ASAP!